From Brand Essence to a Thriving Learning Ecosystem
How we helped otherWise express its authentic self through soulful branding and grow a community through engaging content and beautiful design.
Content Design
collage art
marketing
web design
otherWise is a cosmolocal learning community, offering small, place-rooted gatherings and deep, slow virtual inquiry.
My Sympoiesis co-founder and I first met Nicole Civita in the Summer of 2024, when the organization she was leading was outgrowing its current structure and brand identity. As creative brand partners, Sympoiesis was commissioned to steward the end of the organization and guide its metamorphosis into something new.
Through a bespoke process that integrated hospicing the old and sensing into the new, we have been co-creating a brand that feels more alive, authentic, and free, both mythical and modern, ancient and future-fit.
This is the story of a learning community and a professional partnership that centers story, togetherness, beauty, and belonging.
Branding
Through a process of deep conversation, hospicing old identities and structures, and creating a courageous space for radical imagination, we stewarded the creation of a brand that feels both timeless yet modern, real yet hopeful, textured yet legible. Explore the otherWise brand guide below.
Content Design - Newsletters
Regular newsletters with bespoke art, essay teasers, & event announcements
Poster Design & Social Media Campaigns
Gifts All Around
For their event series, all about economies of generosity, I wanted to create a poster design that illustrates the notion of the circle of the gift, with people passing around contributions. Taken together, they resemble the growth from seed into fruit. Assisted by our more-than-human companions — perhaps our most overlooked gifts! And from this gift circle, a new horizon opens up: the possibility for abundant, thriving futures.
I used fresh spring colors and botanical illustrations of predominantly North American wild herbs.
Social media carousel
Social media carousel
Social media carousel
Arrangements & Asymmetries
otherWise’s Sap Moon cycle of community conversations explored the diverse interactions that exist between species, including humans, in an ecosystem, such as parasitism, mutualism, and commensalism. Through this artwork, I attempted to visualize some of the countless interactions and associations between these more-than-human inhabitants of Central America. Using botanical illustrations of species that sometimes break through the frame that surrounds them, the artwork hints at the possibility of an escape from the page, back into the living landscape.
Roles for Reworlding
Roles for Reworlding is a series of roles developed by the otherWise team that helps people explore their unique contribution to this moment of collapse and renewal.
To promote this piece of work and the webinar that dived deeper into these roles, I created a campaign featuring a selection of roles for reWorlding and designed a PDF guide laying out all the roles. When users commented ROLES, they would automatically be sent the free PDF guide and an invitation to the upcoming event.
The campaign was a big success. Two Instagram posts combined:
Reached about 40,000 accounts
Had more than 70,000 views
Led to 1,150 new followers, and:
150 new newsletter subscribers
100 event participants
